Further:There is a general tendency to select nice looking women when we select a photo to go with an article where the article does not reference a specific person. It might behoove us to select more average looking women for our comms strategy. For example, the attached article shows a pretty woman wearing make-up while on deployed duty. Such photos undermine the rest of the message (and may even make people ask if breaking a nail is considered a hazardous duty).
In general, ugly women are perceived as competent while pretty women are perceived as having used their looks to get ahead.
The offending photo
Arnhart is in charge of a study on how to overcome obstacles of moving more women into front-line combat duties, thus her opinion is not just a catty snippet.
Note her branch insignia, the Adjutant General Corps, which places her firmly in the category of a professional staff officer. Thus the Table of Organization and Equipment lists her assigned weapon as a letter opener.
Sergeant Theresa Vail of the Kansas ARNG, who is otherwise Miss Kansas and a top-ten contender for the title of Miss America, responded, "Unfortunately that is the sick reality and one of the many stereotypes I'm trying to break. However, it is going to take an army of women to break that perception, not just myself."